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Samsung joins Amazon for HDR tech

Samsung joins Amazon for HDR tech

The South Korean tech giant will provide various streaming services based on HDR10 Plus on the Amazon Prime Video app. Previously, Samsung collaborated with Colorfront to improve HDR10+ workflows for creative post-production mastering by using Colorfront's Transkoder. As a result, image quality may not be optimal in some scenes.

Content from AmazonHDR10+ will go nowhere without content so Samsung has partnered with Amazon to make select TV series and movies available in the updated format.

The HDR10 standard is supported by Samsung, LG, Sony, Sharp, Vizio, and Microsoft, as well as by Amazon Video and Netflix. This avoids problems such as a dark scene in a bright movie not looking quite right because the overall movie's brightness has been optimized for lighter scenes. This feature allows a high dynamic range (HDR) TV to automatically adjust brightness levels by scene or even by frame. In the second half of the year, the 2016 TVs will also receive support via a firmware update.

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- Together with Samsung, we are excited to offer customers an enhanced viewing experience on a broad range of devices, said Greg Hart, Vice President of Amazon Video, worldwide.

HDR10 Plus is the next-generation standard of the technology developed by Samsung, which it opened for use by third parties in March.

When it comes to HDR, there are two competing standards - HDR10 and Dolby Vision. Samsung has also partnered with YouTube and other companies that can deliver HDR content and integrate it into its products. Amazon Video is the first content partner to incorporate HDR10 Plus and it will arrive later in the year.


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