Research

IKEA & Apple's AR App Will Change The Way You Shop

IKEA & Apple's AR App Will Change The Way You Shop

The new AR app will be available in Fall 2017.

Apple management mentioned IKEA very briefly in the iOS 11 keynote and mentioned the virtual furniture app, although they didn't say a lot about it. According to Michael Valdsgaard, Leader of Digital Transformation at Inter Ikea, "This will be the first augmented reality app that will enable you to make buying decisions".

While IKEA already offers a basic version of this within its iOS app, Valdsgaard says the advent of ARKit means that it will be far more accurate than it is now.

The app will allow users to "place" virtual IKEA furniture at home in real-time through an iOS device's display. The app will make it possible for customers to try furniture in their homes to see how it looks before actually buying it.

2 naval personnel killed in SW Pakistan terrorist attack
China is also developing the warm water Gwadar port, a prominent feature of the China-Pakistan Economic Corridor (CPEC) plan. Earlier in May, unidentified gunmen on motorcycles opened fire on labourers working on a road in Gwadar's Pishgin area.

"Ideally, you could place a sofa in your home using the app, and then click it in the shopping cart on the e-commerce site", said Valdsgaard. Now, as per the company, Apple's AR platform will allow for a much greater quality and consistency. We have nearly 400 of them and we want to complement them in as many ways as possible, through mobile, social media, AR and third-party e-commerce players.

Apple has been working on its augmented reality projects for quite some time now and in a recent interview with Bloomberg, CEO Tim Cook has said that he is so excited about the AR efforts of the company that he wanted to "yell out and scream".

While Valdsgaard emphasized that Ikea remains a furniture company first and foremost, tech will become a key element in its operations. He added that Ikea is hoping to have 500-600 catalog items ready to view in 3D at launch. As for now, what do you think about IKEA's attempts to integrate Apple's ARKit in a new app?


  • Tech CEOS visit White House to talk modernizing government

    Tech CEOS visit White House to talk modernizing government

    Many business executives are eager to work with the new administration as they face numerous regulatory and other policy issues. Others, including Oracle chief executive Safra Catz and Palantir co-founder Peter Thiel, praised Trump effusively.
    Official notification confirms results today, updates expected by 3 pm

    Official notification confirms results today, updates expected by 3 pm

    NEET was conducted for 65,000 MBBS and 25,000 BDS seats in medical and dental colleges across the country, NDTV reported. The result declaration information was announced on the official results portal of Government of India.
    Lorde compared her friendship with Taylor Swift to an autoimmune disease

    Lorde compared her friendship with Taylor Swift to an autoimmune disease

    Some fans have taken Lorde to task for her "autoimmune disease" comment, especially those who suffer from such diseases . Anyway, Lorde talked about her famous friend recently, and she upset some fans in the process.
  • Cosby trial judge tells jury to deliberate as long as willing

    But the defense team for Cosby, who did not testify, sought to portray his sexual encounter with Constand as romantic. After almost two weeks of testimony , the 12 original members of the jury remained - no alternates were needed.
    Gingrich: Somebody probably going to jail over Russian Federation  investigation

    Gingrich: Somebody probably going to jail over Russian Federation investigation

    Gingrich said he has cautioned many in the Trump administration about the seriousness of the current investigations. I think he will be there for 8 years".
    New Mubarakan poster released

    New Mubarakan poster released

    In director Anees Bazmee's next, Anil turns a Sardar again, and we got to see his swag in the new poster of the film. Mubarakan is produced by Sony Pictures Network Production, Ashwin Varde and Murad Khetani's Cine 1 Studios.
  • Escaped Ga. Inmates Who Killed 2 Guards Captured In Tennessee, Police Say

    Escaped Ga. Inmates Who Killed 2 Guards Captured In Tennessee, Police Say

    Bill Miller, second from right, speaks during a news conference held at a truck stop Thursday, June 15, 2017, in Christiana, Tenn. Deputies spotted the vehicle and chased it for 20 miles (32 kilometers) at high-speed, Tennessee Highway Patrol spokesman Lt.

    Simon Coveney: North 'may be most vulnerable to bad Brexit deal'

    THE north is particularly vulnerable to the impact of a bad Brexit deal, the Republic's new foreign affairs minister has warned. But I'm going to ask a few questions first.

    Woman allegedly gangraped in moving vehicle , dumped on roadside in India

    The woman was attacked at around 2 AM when she was returning from Delhi to her residence in Sector-17 in Gurgaon . One of our teams have been rushed to the spot in Haryana's Sohna, said Gautam Budh Nagar SSP Love Kumar.
  • Rob Kardashian, Blac Chyna Celebrate Father's Day With Dream

    Rob Kardashian, Blac Chyna Celebrate Father's Day With Dream

    The former couple documented their fun-filled day on social media, each posting photos to Instagram and Snapchat . The stars looked happy posing with Mickey and Minnie Mouse, and Chyna even sported her own pink mouse ears.

    India´s ruling party picks Dalit as presidential candidate

    Trinamool Congress chief and West Bengal Chief Minister Mamata Banerjee said: "There are other big Dalit leaders in India". He said the BJP leaders had promised to seek the opposition' consent on the Presidential candidate which did not happen.
    Australian air strikes in Syria halt after Russian Federation  threat

    Australian air strikes in Syria halt after Russian Federation threat

    Despite that shift, however, administration officials have not made clear the full objectives of US policy or its limits. In November, the SDF began its military offensive, closing in on Raqqa in areas north and east of the Euphrates River.