Arts&Culture

Periscope now lets you monetize your live streams

Periscope now lets you monetize your live streams

An evolution of the hearts feature which is used to indicate love for content, the Super Heart theoretically adds value for viewers and creators.

Periscope is rolling out a new update to the live broadcasting app that lets you tip broadcasters as a way to support their work.

While Periscope insists that this model is similar to that of other live streaming services, it will no doubt be at least a bit confusing to more casual Periscope users who are unaccustomed to the complexities of in-app tipping.

"As a viewer, you can only send Super Hearts to a broadcaster when they're live", Periscope said in its announcement.

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When a streamer collects $175 worth of super hearts, he or she can cash out and receive a paycheck, although Twitter takes a 30 percent cut of the amount. The transferal from currency to stars to hearts could isolate users from the purchase path, either aiding, or hindering expenditure. Then they can choose between three Super Heart options which differ in price and pizzazz.

First, though, users will have to navigate the process of acquiring Super Hearts - and it's a doozy.

Compared to their free counterparts, Super Hearts are larger, animated and, according to Periscope, "more fun to give". The idea of paying a creator on the spot for live content could get tricky though when you consider there may be opportunities for people to stream explicit content in exchange for cash. Payments are subject to a cut from app store operators like Google and Apple, and Twitter is splitting all remaining revenue 70/30 with broadcasters. This new feature is available to download within the Periscope app itself but, you will have to shell out money for it.

Still, Twitter ultimately shuttered Vine because it failed to pay its creators, who started to bring their audiences to other platforms like Instagram and YouTube. The hearts closely resemble "cheering", a paid form of commenting on Amazon's rival broadcast platform, Twitch. YouTube's partner program, for example, which provides creators with a share of revenue from the ads shown against their videos, has been widely credited with helping YouTube grow.


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