Finance

YouTube cracks down on 'hateful' videos making money through advertising

YouTube cracks down on 'hateful' videos making money through advertising

In addition to telling creators which topics they should avoid if they want to run ads on their channel (including sexually suggestive and violent content), the video site has shared some best practices for creating ad-friendly content, has shined some light on the process through it flags videos that end up demonetized, and has reminded creators how they can request a review if they believe one of their videos has been inappropriately flagged. Several major brands left the platform's ad program recently to avoid being linked with hateful and offensive videos. Also barred from running ads are videos that involve "family entertainment characters" engaging in inappropriate behavior, and those that carry messages that demean or are incendiary.

YouTube has introduced new guidelines to take a tougher stance on hateful, demeaning and inappropriate comment. YouTube describes that category as content "that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization".

YouTube dropped its biggest star, Felix Kjellberg, who releases videos under the moniker PewDiePie, from its advertising partnership in February after he uploaded clips featuring Nazi imagery and anti-Semitic jokes.

"We've heard loud and clear from the creator community and from advertisers that YouTube needs to broaden our advertiser-friendly guidelines around a few additional types of content", Ariel Bardin, YouTube vice president of product management, wrote in a post on the YouTube blog.

Celebrities blast Trump's 'shameful' withdrawal from Paris climate accord
Canete also said that the European Union would seek a partnership with US companies or states that supported the Paris agreement . A planet more vulnerable. "As President, I can put no other consideration before the wellbeing of American citizens", he said.

In a bid to keep advertisers happy and allow content creators to make money, YouTube is giving greater control to advertisers over where their ads appear and expanding the restrictions for vloggers over videos to earn advertising revenue.

It first promised to take action in March, ensuring that hateful content can not be monetized. In case a particular piece of content is deemed "hateful" but satisfies YouTube's Terms of Service and Community Guidelines, it can still remain on the platform, even though it won't be eligible for advertising. We know we have to improve our communications to you, our creators. For example, it previously said videos that may be demonetized if they include "inappropriate language, including harassment, profanity and vulgar language".

"We recognise there is still more work to do".

YouTube is trying to walk a careful line with these new guidelines. YouTube is hoping these details on hate speech will make it more clear to creators what they can and cannot say, and they're certainly a step in the right direction.


  • Casino staff, guests among 35 killed in Resorts World Manila attack

    Presidential spokesman Ernesto Abella confirmed reports by Philippine media that 34 bodies were recovered at the casino resort. "He would have shot all the people gambling there" if it had been terrorism, said the national police chief, Gen.

    Merkel: 'We have to protect Mother Earth' after Trump quits Paris Accord

    In Beijing , Chinese foreign ministry spokeswoman Hua Chunying said "China as a responsible major country would uphold the pact". Unsurprisingly, the decision to remove the USA from the Accord , which was signed by 195 countries has not gone down well.
    China bends electric vehicle  quotas to accommodate Germany

    China bends electric vehicle quotas to accommodate Germany

    Measures were also being investigated to allow German firms to limit their transfer of technology to China, Handelsblatt said. Speaking in Berlin about the Paris climate change accord, he said: "China in recent years has stayed true to its commitment".
  • New Zealand shirking over Paris deal

    But in per capita terms, it is just the 128th most polluting country in the world, between Anguilla and the Republic of Moldova. In 2013, GM signed a declaration joining other major companies arguing that responding to climate change was good business.
    Durant may take less money to keep Warriors intact

    Durant may take less money to keep Warriors intact

    Golden State Warriors' JaVale McGee dribbles during an NBA basketball practice, Wednesday, May 31, 2017, in Oakland , Calif. Curry and Draymond Green each connected on one in a 13-1 run that created a 93-69 lead in the final seconds of the period.

    USA businesses at odds with Trump over pullout from Paris accord

    As of Thursday, 82 mayors also pledged their support of the Paris accord. In Denmark, where Vestas is based, Energy Minister Lars Chr.
  • Schlumberger (SLB) Holding Has Lifted by Grand Jean Capital Management Inc

    Schlumberger (SLB) Holding Has Lifted by Grand Jean Capital Management Inc

    Stocks with high EPS growth rates compared with year-ago levels suggest a company has products or services in strong demand. It dropped, as 65 investors sold SLB shares while 567 reduced holdings. 118 funds opened positions while 550 raised stakes.

    Leonardo DiCaprio decries Donald Trump's move to withdraw from Paris agreement

    Trump said the accord "disadvantages the USA to the exclusive betterment of other countries", and targeted India specifically. Trump on Thursday said he was formally withdrawing the USA from the Paris climate deal, which includes almost 200 nations.
    Trump and the Paris climate agreement: What happens now?

    Trump and the Paris climate agreement: What happens now?

    But he was also breaking from many of America's staunches allies, who have expressed alarm about the decision. I spoke with President Trump on Tuesday and tried to persuade him to keep the U.S.in the agreement.
  • California Legislature Passes Affordable Housing Bills

    California Legislature Passes Affordable Housing Bills

    Mike McGuire (D-Healdsburg) said about the president during the Senate debate. The measure now goes to the California Assembly for consideration.
    Dixon wins Indy pole, Fernando Alonso starts fifth

    Dixon wins Indy pole, Fernando Alonso starts fifth

    Two males allegedly "robbed them at gunpoint" at the West 16th Street Location, before fleeing north on Berwick Avenue on foot. Dixon, who is from New Zealand, is the 2008 Indy 500 victor and a long-time Chip Ganassi Racing team-mate of Franchitti.

    Ariana Grande's Manchester benefit concert will air on ABC

    So far, broadcasters in 38 countries have signed up to air the star-studded concert and more are expected to sign on. Proceeds will go to an emergency fund set up by the city of Manchester and the British Red Cross.